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Item Details
| Title:
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MARKETPLACE LIFESTYLES IN AN AGE OF SOCIAL MEDIA
THEORY AND METHODS |
| By: |
Lynn R. Kahle, Pierre Valette-Florence |
| Format: |
Paperback |
| List price:
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£79.99 |
| Our price: |
£71.99 |
| Discount: |
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| You save:
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£8.00 |
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| ISBN 10: |
076562561X |
| ISBN 13: |
9780765625618 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS INC |
| Pub. date: |
15 August, 2012 |
| Pages: |
327 |
| Description: |
Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect amomg scholars. This book approaches the concept of lifestyle from a current |
| Synopsis: |
This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view. Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations, and comprehensive references are provided, making this volume the best single resource for scholars, students, and marketing experts in this important area of marketing theory and practice. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
M.E. Sharpe |
| Returns: |
Returnable |
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