DESTINATION RECOMMENDATION S by Daniel Fesenmaier, Karl Wober (Editor), Karl Wober (Editor) ( 9780851990231 )

Item Details

Title:

DESTINATION RECOMMENDATION S
BEHAVIOURAL FOUNDATIONS AND APPLICATIONS

By:

Daniel Fesenmaier, Karl Wober (Editor), Karl Wober (Editor)

Format:

Hardback

List price:

£106.85

Our price:

£96.17

Discount:

10% off

You save:

£10.68

ISBN 10:

0851990231

ISBN 13:

9780851990231

Availability:

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Stock:

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Publisher:

CABI PUBLISHING

Pub. date:

20 July, 2006

Pages:

320

Description:

This area of tourism research and development is referred to as destination marketing systems (DMSs) and brings together applied and academic interests ranging from marketing and management to psychology, mathematics and computer sciences. This is a comprehensive synthesis of current research, featuring contributions from leading researchers.

Synopsis:

An emerging area of study within technology and tourism focuses on the development of technologies which enable Internet users to quickly and effectively find relevant information about selected topics including travel destination, transportation, etc. This area of tourism research and development is generally referred to as destination marketing systems (DMSs) and brings together both applied and academic interests ranging from marketing and management to psychology, mathematics and computer sciences. This book provides a comprehensive synthesis of the current status of research, representing the contributions of some of the leading researchers in destination marketing systems.

Publication:

Imprint:

CABI Publishing

Returns:

Returnable

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CITY TOURISM 2002 (PB)

COMMUNICATION AND CHANNEL SYSTEMS IN TOURISM MARKETING