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Item Details
Title: INFORMATION AND COMMUNICATION TECHNOLOGIES IN TOURISM 2002
PROCEEDINGS OF THE INTERNATIONAL CONFERENCE IN INNSBRUCK, AUSTRIA, 2002
By: Karl W. Wober (Editor), A.J. Frew (Editor), M. Hitz (Editor)
Format: Paperback

List price: £107.00


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ISBN 10: 3211837809
ISBN 13: 9783211837801
Publisher: SPRINGER VERLAG GMBH
Pub. date: 16 January, 2002
Series: Springer Computer Science
Pages: 539
Description: Consumers, who are increasingly mobile and better informed, are becoming more demanding in the eTourism world. This book contains exciting responses to the questions about the role of mobile devices in communication process, behaviour of consumers, influence on research approaches in the tourism and information technology arena, and many more.
Synopsis: Consumers, who are increasingly mobile and better informed, are becoming more demanding in the eTourism world. However, what role will mobile devices play in the communication process with marketing, strategy and other functions? How do online consumers really behave in this globalizing, converging, and consolidating tourism industry? How does their behavior differentiate them from other customers? To what extent will new technologies, expert systems, new types of online-available consumer or business databases, and sophisticated models influence traditional research approaches in both the tourism and information technology arena? What is the contribution of information technology to organizational performance and social welfare when considering the microstructured characteristics of the tourism industry? What new forms of intermediation will emerge? These questions have provoked a number of exciting responses. They are collected in this volume.
Illustrations: 62 black & white illustrations
Publication: Austria
Imprint: Springer Verlag GmbH
Returns: Non-returnable
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