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Item Details
| Title:
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MARKETING EXCELLENCE 2
AWARD-WINNING COMPANIES REVEAL THE SECRET OF THEIR SUCCESS |
| By: |
Hugh Burkitt |
| Format: |
Paperback |
| List price:
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£45.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0956395910 |
| ISBN 13: |
9780956395917 |
| Publisher: |
THE MARKETING SOCIETY |
| Pub. date: |
18 November, 2010 |
| Pages: |
252 |
| Synopsis: |
Sourced from the past four year of The Marketing Society Awards for Excellence, the 34 case studies presented in Marketing Excellence 2 represent the 'best of the best' marketing thinking from some of the world's leading brands; and although they encompass examples of different marketing techniques in action, all are consistent in one thing: all showcase great strategic thinking, inspiring creativity and faultless execution. To add further value to the product, The Marketing Society has sourced additional insight and comment by a selection of high profile marketers to introduce each of the eleven Chapters and draw out key lessons from each of the case studies. Marketing Excellence 2 - an invaluable manual for any business practitioner. |
| Illustrations: |
colour visuals throughout, photography, adverts, charts, tables, figures |
| Publication: |
UK |
| Imprint: |
The Marketing Society |
| Returns: |
Non-returnable |
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