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Item Details
| Title:
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THE FUTURE OF CONTENT MARKETING
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| By: |
Aly Richards, Scott McLean |
| Format: |
Hardback |
| List price:
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£30.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0993021115 |
| ISBN 13: |
9780993021114 |
| Publisher: |
THE INTELLIGENT MARKETING INSTITUTE |
| Pub. date: |
1 August, 2014 |
| Pages: |
264 |
| Description: |
The book details a new methodology for engaging customers and achieving customer-centricity. It covers the psychological, technical and marketing communications approach needed to transform your engagement with your target audiences. Written as a working manual, readers benefit from it being continuously supported online through www.timihub.com. |
| Synopsis: |
Marketing your business has never been so challenging. So much change, so many new opportunities, especially when it comes to engaging with your customers. Digital has seen to that but the capabilities it has opened up have barely been exploited. The fact is that businesses need to become customer-centric but don't know how. Intelligent Customer Engagement is the 'how'. It is the next natural evolutionary step that businesses will take to commercially market to their audiences. Built on a foundation of existing marketing, communications and technological capabilities, Intelligent Customer Engagement is a pioneering methodology that is already being deployed by businesses that are seeking new ways to transform the engagement they have with their audiences. The authors have written this book as a working manual of how to develop and deploy Intelligent Customer Engagement and readers will benefit from it being continuously supported online through their content hub at www.timihub.com. |
| Publication: |
UK |
| Imprint: |
The Intelligent Marketing Institute |
| Returns: |
Non-returnable |
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