| Title:
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THE MANAGEMENT OF INTERNATIONAL TOURISM (RLE TOURISM)
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| By: |
Stephen F. Witt, Michael Z Brooke, Peter J. Buckley |
| Format: |
Paperback |
| List price:
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£45.99 |
| Our price: |
£41.39 |
| Discount: |
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| You save:
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£4.60 |
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| ISBN 10: |
1138007668 |
| ISBN 13: |
9781138007666 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
28 April, 2014 |
| Series: |
Routledge Library Editions: Tourism |
| Pages: |
224 |
| Synopsis: |
International tourism is one of today's major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism. The subject coverage of the book is wide-ranging: the authors examine the following issues: * the impact of environmental issues on tourism management * tourism demand and forecasting * the key methods of operation of companies within the industry * the functional areas of marketing, finance, organization and staffing * research and innovation * corporate strategy. The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |