| Title:
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TOURISM MARKETING MGMT HANDBOOK STUD EDN
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| By: |
Stephen Witt, Luiz Moutinho |
| Format: |
Paperback |
| List price:
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£75.99 |
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| ISBN 10: |
0134395301 |
| ISBN 13: |
9780134395302 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
22 June, 1995 |
| Pages: |
568 |
| Description: |
This work provides a practical reference source to crucial issues in tourism marketing and management. It aims to guide tourism students with the help of coverage of various management decision areas. The applied analysis and discussion featured includes pertinent examples. |
| Synopsis: |
This work provides a practical reference source to crucial issues in tourism marketing and management. It aims to guide tourism students with the depth of coverage of various management decision areas; the applied analysis and discussion which includes pertinent examples; the lengthy chapter bibliographies for those requiring more in-depth knowledge; and the international approach used in the preparation of the chapters. 47 chapters, from internationally renowned authorities, cover tourism marketing and management concepts, techniques and applications. |
| Publication: |
US |
| Imprint: |
Financial TImes Prentice Hall |
| Returns: |
Non-returnable |