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Item Details
| Title:
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STRATEGIC MANAGEMENT IN TOURI
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| By: |
Luiz Moutinho (Editor), Geoff Southern |
| Format: |
Paperback |
| List price:
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£30.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
085199282X |
| ISBN 13: |
9780851992822 |
| Publisher: |
CABI PUBLISHING |
| Pub. date: |
1 May, 2000 |
| Pages: |
352 |
| Description: |
The aim of this advanced textbook is to provide a synthesis of integrated strategic management in tourism that will benefit students in their future careers. |
| Synopsis: |
This book contains coverage and analytical discussion of the three key areas of contemporary tourism management: evaluation of the most important global trends in tourism; analysis of the impact of crucial environmental issues and their implications; and the major factors affecting international tourism management. The aim of this advanced textbook is to provide a synthesis of integrated strategic management in tourism that will benefit students in their future careers. It will also be useful to professionals working in the tourism sector. |
| Publication: |
UK |
| Imprint: |
CABI Publishing |
| Returns: |
Non-returnable |
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