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Item Details
Title: CASES IN MARKETING MANAGEMENT
By: Luiz Moutinho
Format: Paperback

List price: £19.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0201175703
ISBN 13: 9780201175707
Publisher: PEARSON EDUCATION
Pub. date: 1 January, 1989
Synopsis: This book helps students to develop marketing experience and skills by casting them in the role of the decision maker. Each case recreates situations confronting the Marketing Manager and, in the course of analysis and solution of problems, illustrates the integral process and techniques.
Returns: Returnable
Some other items by this author:
ADVANCES IN DOCTORAL RESEARCH IN MANAGEMENT (HB)
ADVANCES IN DOCTORAL RESEARCH IN MANAGEMENT (VOLUME 2) (HB)
ANALYZING CHILDREN'S CONSUMPTION BEHAVIOR: ETHICS, METHODOLOGIES, AND FUTURE CONSIDERATIONS (HB)
APPLIED CONSUMER BEHAVIOR (PB)
APPLIED MARKETING RESEARCH (PB)
CASES IN MARKETING MANAGEMENT (PB)
CONTEMPORARY ISSUES IN MARKETING (PB)
CONTEMPORARY ISSUES IN STRATEGIC MANAGEMENT
CONTEMPORARY ISSUES IN STRATEGIC MANAGEMENT
CONTEMPORARY ISSUES IN STRATEGIC MANAGEMENT
CONTEMPORARY ISSUES IN STRATEGIC MANAGEMENT (HB)
CONTEMPORARY ISSUES IN STRATEGIC MANAGEMENT (PB)
EXPERT SYSTEMS IN TOURISM MARKETING (HB)
FUTURE TRENDS IN MARKETING (HB)
INNOVATIVE RESEARCH METHODOLOGIES IN MANAGEMENT (HB)
INNOVATIVE RESEARCH METHODOLOGIES IN MANAGEMENT (HB)
MARKETING MANAGEMENT (HB)
MARKETING MANAGEMENT (PB)
PROBLEMS IN MARKETING (HB)
PROBLEMS IN MARKETING (PB)
QUANTITATIVE ANALYSIS IN MARKETING MANAGEMENT
QUANTITATIVE ANALYSIS IN MARKETING MANAGEMENT (PB)
QUANTITATIVE MODELLING IN MARKETING AND MANAGEMENT (HB)
QUANTITATIVE MODELLING IN MARKETING AND MANAGEMENT (HB)
RESEARCH MEMORANDUM 77 - THE ROLE OF PRODUCT INVOLVEMENT, KNOWLEDGE, AND PERCEPTIONS IN EXPLAINING CONSUMER PURCHASE BEHAVIOUR OF COUNTERFEITS: DIRECT AND INDIRECT EFFECTS (PB)
STATISTICAL MODELING FOR MANAGEMENT (HB)
STATISTICAL MODELING FOR MANAGEMENT (PB)
STRATEGIC MANAGEMENT IN TOURI (PB)
STRATEGIC MANAGEMENT IN TOURI (PB)
STRATEGIC MANAGEMENT IN TOURI (PB)
STRATEGIC MARKETING MANAGEMENT (PB)
STRATEGIC PLANNING SYSTEMS IN HOSPITALITY AND TOURI (HB)
THE ROUTLEDGE COMPANION TO THE FUTURE OF MARKETING
THE ROUTLEDGE COMPANION TO THE FUTURE OF MARKETING
THE ROUTLEDGE COMPANION TO THE FUTURE OF MARKETING
THE ROUTLEDGE COMPANION TO THE FUTURE OF MARKETING (HB)
TOURISM MARKETING MGMT HANDBOOK STUD EDN (PB)
WORLDWIDE CASEBOOK IN MARKETING MANAGEMENT (HB)



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