| Title:
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MARKETING RESEARCH
AN APPLIED APPROACH |
| By: |
Naresh K. Malhotra, Dan Nunan, David F. Birks |
| Format: |
Paperback |
| List price:
|
£55.99 |
| Our price: |
£51.79 |
| Discount: |
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| You save:
|
£4.20 |
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| ISBN 10: |
1292103124 |
| ISBN 13: |
9781292103129 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
8 June, 2017 |
| Edition: |
5th Revised edition |
| Pages: |
976 |
| Description: |
Revised edition of Marketing research, 2012. |
| Synopsis: |
Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material, which is why we see strong sales of this title in both the UK as well as Europe. |
| Publication: |
UK |
| Imprint: |
Pearson Education Limited |
| Returns: |
Returnable |