MANAGING E-COMMERCE IN BUSINESS by J. Botha, C. Bothma ( 9781485102205 )

Item Details

Title:

MANAGING E-COMMERCE IN BUSINESS

By:

Format:

Paperback

List price:	£46.95
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ISBN 10:

1485102200

ISBN 13:

9781485102205

Publisher:

JUTA & COMPANY LTD

Pub. date:

1 February, 2016

Edition:

3rd ed

Pages:

264

Description:

Managing e-commerce in business (third edition) explores the ways in which entrepreneurs and managers can make use of e-commerce related aspects to improve their contact with their customers and enhance their business and marketing strategies.

Synopsis:

Information and Communication Technology (ICT) is indispensable in the spheres of business, government, education and entertainment. It makes internet marketing, e-government, e-learning and online chat services possible, as well as e-commerce. Today, no business training is complete without covering at least the basics of e-commerce. But although e-commerce opens up new opportunities, it also presents threats and risks. The success of e-commerce hinges on security and trust. Every business manager should therefore have a fundamental awareness of the meaning of e-commerce and ICT security and risk management. The success of e-commerce also hinges on building relationships. Managing e-commerce in business (third edition) explores the ways in which entrepreneurs and managers can make use of e-commerce related aspects to improve their contact with their customers and enhance their business and marketing strategies.

Publication:

South Africa

Imprint:

Juta Legal and Academic Publishers

Returns:

Non-returnable

Some other items by this author:

INTERNATIONAL MARKETING (PB)

MANAGING E-COMMERCE IN BUSINESS (PB)

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