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Item Details
| Title:
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INTERNATIONAL MARKETING
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| By: |
S. Burgess (Editor), C. Bothma (Editor) |
| Format: |
Paperback |
| List price:
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£69.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0195991184 |
| ISBN 13: |
9780195991185 |
| Publisher: |
OXFORD UNIVERSITY PRESS SOUTHERN AFRICA |
| Pub. date: |
3 November, 2011 |
| Edition: |
2nd Revised edition |
| Pages: |
576 |
| Description: |
International Marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region. |
| Synopsis: |
International Marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region. The text combines foundational international marketing theory with practical experience. International Marketing is the only South African-based textbook written by a team of South African academics and practitioners. |
| Illustrations: |
figures, graphs |
| Publication: |
South Africa |
| Imprint: |
Oxford University Press Southern Africa |
| Returns: |
Non-returnable |
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