Title:
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RESEARCH IN MARKETING
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Volume: |
v. 11 |
By: |
Jagdish N. Sheth (Editor) |
Format: |
Hardback |
List price:
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£49.95 |
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it.
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ISBN 10: |
1559382872 |
ISBN 13: |
9781559382878 |
Publisher: |
ELSEVIER SCIENCE & TECHNOLOGY |
Series: |
Research in Marketing Vol 11 |
Pages: |
310 |
Description: |
Part of a series which focuses on research in marketing, this volume discusses such topics as: personal values and consumer research; competition between services and goods; marketing in the year 2000; and vertical marketing systems. |
Synopsis: |
Part of a series which focuses on research in marketing, this volume discusses such topics as: personal values and consumer research; competition between services and goods; marketing in the year 2000; and vertical marketing systems. |
Illustrations: |
illustrations |
Publication: |
UK |
Imprint: |
JAI Press Inc. |
Returns: |
Non-returnable |