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Item Details
Title:
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GRAPHIC DESIGN
THE NEW BASICS |
By: |
Ellen Lupton, Jennifer Cole Phillips |
Format: |
Paperback |
List price:
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£20.00 |
We believe that this item is permanently unavailable, and so we cannot source
it.
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ISBN 10: |
1568987021 |
ISBN 13: |
9781568987026 |
Publisher: |
PRINCETON ARCHITECTURAL PRESS |
Pub. date: |
11 March, 2008 |
Pages: |
248 |
Synopsis: |
How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside thedesign annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality thereare few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems. Through visual demonstrations and concise commentary, The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. The New Basics explains the key concepts of visual language that inform any work of designfrom a logo or letterhead to a complex web site. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology. Colorful, compact, and clearly written, The New Basics is the new indispensable resource for anyone seeking a smart, inspiring introduction to graphic design and destined to become the standard reference work in design education. |
US Grade: |
From Eighth Grade to College Graduate Student |
Illustrations: |
400 colour |
Publication: |
US |
Imprint: |
Princeton Architectural Press |
Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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