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Item Details
Title: PERSUASION
ADVANCES THROUGH META-ANALYSIS
Format: Hardback

List price: £54.50


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ISBN 10: 1572730668
ISBN 13: 9781572730663
Publisher: HAMPTON PRESS
Pub. date: 31 May, 1996
Series: Quantitative Methods in Communication S.
Pages: 304
Synopsis: This work examines the status of persuasion research, evaluates the theoretical bases of claims about particular message effects, quantifies the magnitude of effects attributable to message features and refines the prescriptions offered to advocates designing messages.
Illustrations: indexes
Returns: Returnable
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