| Title:
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PERSUASION
ADVANCES THROUGH META-ANALYSIS |
| By: |
Mike Allen (Editor), Raymond W. Preiss (Editor) |
| Format: |
Paperback |
| List price:
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£25.50 |
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| ISBN 10: |
1572730676 |
| ISBN 13: |
9781572730670 |
| Publisher: |
HAMPTON PRESS |
| Pub. date: |
31 May, 1996 |
| Series: |
Quantitative Methods in Communication S. |
| Pages: |
304 |
| Description: |
This work examines the status of persuasion research, evaluates the theoretical bases of claims about particular message effects, quantifies the magnitude of effects attributable to message features and refines the prescriptions offered to advocates designing messages. |
| Synopsis: |
This work examines the status of persuasion research, evaluates the theoretical bases of claims about particular message effects, quantifies the magnitude of effects attributable to message features and refines the prescriptions offered to advocates designing messages. |
| Illustrations: |
indexes |
| Publication: |
US |
| Imprint: |
Hampton Press |
| Returns: |
Returnable |