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Item Details
Title: HANDBOOK OF SCALES IN TOURISM AND HOSPITALITY RESEARC
By: Dogan Gursoy, Muzaffer Uysal, Ercan Sirakaya-Turk
Format: Hardback

List price: £51.90
Our price: £46.71
Discount:
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ISBN 10: 1780644531
ISBN 13: 9781780644530
Availability: Usually dispatched within 1-3 weeks.
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Publisher: CABI PUBLISHING
Pub. date: 18 December, 2014
Pages: 432
Description: This book serves as a state of the art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management by providing a comprehensive list of scales used in the field.
Synopsis: As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales The Handbook of Scales in Tourism and Hospitality Research serves as the state of the art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management.
Publication: UK
Imprint: CABI Publishing
Returns: Returnable
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