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Item Details
| Title:
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ENTREPRENEURIAL MARKETING
GLOBAL PERSPECTIVES |
| By: |
Zubin Sethna (Editor), Rosalind Jones (Editor), Paul Harrigan (Editor) |
| Format: |
Hardback |
| List price:
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£73.99 |
| Our price: |
£66.59 |
| Discount: |
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| You save:
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£7.40 |
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| ISBN 10: |
1781907862 |
| ISBN 13: |
9781781907863 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
EMERALD PUBLISHING LIMITED |
| Pub. date: |
5 July, 2013 |
| Pages: |
320 |
| Description: |
Marketing and Entrepreneurship have, until quite recently, remained two quite independent scholarly domains. In 2002, Morris et al. provided a definition of Entrepreneurial Marketing as, "an integrative construct for conceptualising marketing in an era of change, complexity, chaos, contradiction, and diminishing resources, and one that will manifest itself differently as companies age and grow. It fuses key aspects of recent developments in marketing thought and practice with those in the entrepreneurship area into one comprehensive construct." |
| Synopsis: |
This title presents important theoretical developments with regard to research at the entrepreneurship and marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective. |
| Publication: |
UK |
| Imprint: |
Emerald Publishing Limited |
| Returns: |
Returnable |
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