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Item Details
Title: CROSSING THE CHASM
By: Geoffrey A. Moore
Format: Paperback

List price: £18.00
Our price: £13.14
Discount:
27% off
You save: £4.86
ISBN 10: 1841120634
ISBN 13: 9781841120638
Availability: Usually dispatched within 1-2 days.
 Delivery rates
Stock: Currently 6 available
Publisher: JOHN WILEY AND SONS LTD
Pub. date: 1 August, 1998
Pages: 238
Description: In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.
Synopsis: In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.
Publication: UK
Imprint: Capstone Publishing Ltd
Returns: Returnable
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