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Item Details
Title:
MARKETING ACROSS CULTURES
By:
Fons Trompenaars, Peter Woolliams
Format:
Paperback
List price:
£14.99
Our price:
£10.94
Discount:
27
% off
You save:
£4.05
ISBN 10:
1841124710
ISBN 13:
9781841124711
Availability:
Usually dispatched within 1-3 weeks.
Delivery rates
Stock:
Currently
0
available
Publisher:
JOHN WILEY AND SONS LTD
Pub. date:
20 August, 2004
Series:
Culture for Business
Pages:
354
Description:
Marketing Across Cultures is a cornerstone book in the Culture for Business series. The books in this series address the most important current business issues from a specifically cross--cultural perspective. This book explains different markets around the world as well as customer needs in a wide range of cultural contexts.
Synopsis:
The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
Publication:
UK
Imprint:
Capstone Publishing Ltd
Returns:
Returnable
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