ONLY CONNECT by Robert Mighall ( 9781907794452 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

ONLY CONNECT
THE ART OF CORPORATE STORYTELLING

By:

Robert Mighall

Format:

Paperback

List price:

£12.99

Our price:

£9.48

Discount:

27% off

You save:

£3.51

ISBN 10:

190779445X

ISBN 13:

9781907794452

Availability:

Usually dispatched within 1-3 weeks.

Delivery rates

Stock:

Currently 0 available

Publisher:

LID PUBLISHING

Pub. date:

18 November, 2013

Pages:

192

Description:

How companies and brands can communicate more effectively through the power of storytelling.

Synopsis:

A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? There is not a culture on this earth that does not tell, exchange and enjoy stories. Story is simply effective communication, allowing humans to connect with one another about the things that matter. Former Oxford fellow in English Literature turned brand consultant, Robert Mighall, draws on the psychology, history and creative practice of storytelling to show how modern businesses can exploit its ancient power to move us. What the corporate world needs most, story does best: establish the human connections upon which trust is built. This book explains how.

Illustrations:

Graphic illustrations

Publication:

Imprint:

LID Publishing

Returns:

Returnable

Some other items by this author:

A GEOGRAPHY OF VICTORIAN GOTHIC FICTION (HB)

A GEOGRAPHY OF VICTORIAN GOTHIC FICTION (PB)

KING LEAR (HB)

POETIC LIVES: KEATS (PB)