| Title:
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FUNDAMENTALS OF BUSINESS-TO-BUSINESS MARKETING
MASTERING BUSINESS MARKETS |
| By: |
Michael Kleinaltenkamp (Editor), Wulff Plinke (Editor), Ian Wilkinson (Editor) |
| Format: |
Hardback |
| List price:
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£59.99 |
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| ISBN 10: |
3319124625 |
| ISBN 13: |
9783319124629 |
| Publisher: |
SPRINGER INTERNATIONAL PUBLISHING AG |
| Pub. date: |
3 March, 2015 |
| Edition: |
2015 ed. |
| Series: |
Springer Texts in Business and Economics |
| Pages: |
330 |
| Description: |
? This textbook gives a comprehensive overview of the key principles of business marketing. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. |
| Synopsis: |
? This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets. |
| Illustrations: |
126 Illustrations, black and white; VII, 330 p. 126 illus. |
| Publication: |
Switzerland |
| Imprint: |
Springer International Publishing AG |
| Returns: |
Returnable |