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Principles of Advertising and IMC(Mixed media product)
McGraw-Hill Publishing Co.
Published:
01/02/2004
Explains the principles and practices of advertising and other marketing communication functions. This book presents various ways companies communicate with business-savvy customers. It also shows h...
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Consumer Behavior and Marketing Strategy(Paperback)
McGraw-Hill Publishing Co.
This text provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. It also pro...
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Consumer Behavior(Paperback)
Building Marketing Strategy
McGraw-Hill Education (ISE Editions)
Published:
30/06/2000
This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in cl...
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Marketing Management(Hardback)
Knowledge and Skills
McGraw-Hill Publishing Co.
Published:
01/04/2003
Serves as an overview for critical issues in marketing management. Aiming to enhance knowledge of marketing management and advance student skills, this text features comprehensive chapters that anal...
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Principles of Advertising and IMC(Hardback)
McGraw-Hill Publishing Co.
Published:
01/02/2004
Explains the principles and practices of advertising and the other marketing communication functions, with an integrated planning process. This book presents various ways companies communicate with ...
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Preface to Marketing Management(Paperback)
McGraw-Hill Inc.,US
Published:
01/04/2002
Integrating e-commerce topics throughout as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing manage...
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Marketing Channels(Hardback)
A Relationship Management Approach
McGraw-Hill Inc.,US
Published:
24/08/2001
Using the relationship marketing perspective in the channels course, this book introduces a Channels Relationship Model (CRM). It is a combination of text, cases, and readings. It contains coverage ...
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STRATEGIC MARKETING(hardback)
Discusses the concepts and processes for gaining the competitive advantage in the marketplace. This title examines many components of a market-driven strategy, including technology, customer service...
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