DIFFERENTIATE OR DIE by Jack Trout, Steve Rivkin ( 9780470223390 )

Item Details

Title:

DIFFERENTIATE OR DIE
SURVIVAL IN OUR ERA OF KILLER COMPETITION

By:

Jack Trout, Steve Rivkin

Format:

Hardback

List price:

£22.00

Our price:

£16.06

Discount:

27% off

You save:

£5.94

ISBN 10:

0470223391

ISBN 13:

9780470223390

Availability:

Usually dispatched within 1-2 days.

Delivery rates

Stock:

Currently 5 available

Publisher:

JOHN WILEY AND SONS LTD

Pub. date:

1 March, 2008

Edition:

2nd Revised edition

Pages:

272

Description:

Announcing an update of one of the best marketing books of all time. Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time.

Synopsis:

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

Publication:

Imprint:

John Wiley & Sons Ltd

Returns:

Returnable

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DIFFERENTIATE OR DIE