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Item Details
Title: PUBLIC RELATIONS WRITING
FORM AND STYLE
By: Doug Newsom, Bob Carrell
Format: Paperback

List price: £27.50


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ISBN 10: 0534255000
ISBN 13: 9780534255008
Publisher: CENGAGE LEARNING, INC
Pub. date: 4 January, 1995
Edition: 4th Revised edition
Pages: 528
Description: This text covers all aspects of public relations writing with the practical approach that one would expect to find in a trade book, but with the principles and theories interwoven so that students write with understanding and purpose.
Synopsis: This text covers all aspects of public relations writing with the practical approach that one would expect to find in a trade book, but with the principles and theories interwoven so that students write with understanding and purpose. Topics that are addressed include: writing PR people do and the context in which they do it; writing for small audiences; and writing for the mass media and special audiences.
Illustrations: Illustrations
Publication: US
Imprint: Wadsworth Publishing Co Inc
Returns: Non-returnable
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