CHILDREN'S FOOD by G. Smith ( 9780751402742 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

CHILDREN'S FOOD
MARKETING AND INNOVATION

By:

G. Smith

Format:

Hardback

List price:

£139.99

Our price:

£42.00

Discount:

70% off

You save:

£97.99

ISBN 10:

0751402745

ISBN 13:

9780751402742

Availability:

Usually dispatched within 1-2 days.

Delivery rates

Stock:

Currently 1item in stock

Publisher:

CHAPMAN AND HALL

Pub. date:

31 July, 1997

Edition:

1997 ed.

Pages:

258

Description:

Offers information and techniques on the factors affecting the marketing and development of children's food. This book provides a practical insight and is useful for people involved in studying the development and marketing of children's food products.

Synopsis:

The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those determined to better understand the children's marketplace in order to ensure that it is administered in a manner consistent with the long-term aspirations of society. The book begins by setting the scene and looking at the way children influence food choices within the family and the role advertising is thought to play in driving those choices. Professor Stratton of The Psychology Business (Department of Psychology, Leeds University) has world renowned expertise in the methodology of researching family dynamics and he shows which are the prime influences on the family diet. J.W. Thompson Advertising Board Director Jane Mathews then evaluates what constitutes effective advertising and reveals enduring themes within the children's marketplace. In Chapter 3, Dr Kathryn O'Sullivan of the Kellogg's company examines the nutritional importance of food under the title 'Starting the day right'. She demonstrates her expertise for introducing young taste buds to products which 'Break the fast'. Simon Lang, Senior Consultant at the Henley Centre follows by examining not only why food tastes change in children but also why family eating is itself changing and the implications for the future.

Illustrations:

XIV, 258 p.

Publication:

Imprint:

Chapman and Hall

Returns:

Non-returnable

Some other items by this author:

ADVANCED MACHINING (HB)

CHILDREN'S FOOD (PB)

DEVELOPING DRIVERS WITH THE WINDOWS DRIVER FOUNDATION (PB)

DEVELOPMENTS IN GERMAN POLITICS 2 (HB)