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Item Details
| Title:
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MARKET RESEARCH HANDBOOK
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| By: |
ESOMAR |
| Format: |
Other digital |
| List price:
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£134.40 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1119208041 |
| ISBN 13: |
9781119208044 |
| Publisher: |
JOHN WILEY & SONS INC |
| Pub. date: |
26 September, 2015 |
| Edition: |
5th Revised edition |
| Pages: |
656 |
| Description: |
Considered the authoritative international text on research methods and applications, The Market Research Handbook, Fifth Edition is an indispensable state-of-the art reference book for the researcher, at every level of experience, who wants to improve on his or her skills. |
| Synopsis: |
The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest research techniques and methodologies within a contemporary business context. Yet it remains an invaluable and practical day to day reference work for the modern market researcher. Truly international in outlook and approach, the Handbook combines contributions from over 40 research thought leaders and specialists from across the world including the UK, US, Europe, Australia and S.E.Asia. The editors and authors make an overdue contribution to bridging the Theory-Practice divide. Their client perspective will delight, inform and inspire market research specialists and users alike. Prof. Sean Meehan (Switzerland), Martin Hilti Professor of Marketing and Change Management, IMD International Institute for Management Development |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Non-returnable |
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