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Item Details
| Title:
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INNOVATION, DEVELOPMENT AND COMMERCIALIZATION
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| By: |
Dariush Rafinejad |
| Format: |
Hardback |
| List price:
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£76.50 |
| Our price: |
£74.21 |
| Discount: |
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| You save:
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£2.29 |
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| ISBN 10: |
1932159703 |
| ISBN 13: |
9781932159707 |
| Availability: |
Usually dispatched within 3-5 days.
 Delivery
rates
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| Stock: |
Currently 7 available |
| Publisher: |
J ROSS PUBLISHING |
| Pub. date: |
1 March, 2007 |
| Pages: |
400 |
| Description: |
Uses a holistic approach to examine the diverse issues that managers face to channel resources in the right direction for commercial success. This work details the commercialization of innovation and new products in fast-paced, high-tech markets and how to match technological advances to newly emerging market opportunities. |
| Synopsis: |
To succeed in the 21st century, firms must integrate their business, market, technology, and resource strategies into a holistic product approach and match technological innovation to market opportunities. "Innovation, Product Development and Commercialization" uses a holistic approach to examine the diverse issues that managers face to channel resources in the right direction for commercial success. It details the commercialization of innovation and new products in fast-paced, high-tech markets and how to match technological advances to newly emerging market opportunities. It also shows how to manage portfolios of technologies and products for market leadership, and presents real case studies of businesses that embody these principles for success and continued improvement.Key FeaturesDescribes commercialization of innovation and new products in fast-paced, high-tech markets and matching technological innovation to market opportunitiesDetails how to manage portfolios of technologies and products for market leadershipShows how to integrate business, market, technology and resource strategies for optimal product development decisions and global commercialization successIncludes proven and state-of-the-art best practices in executing new product development projects, including R&D and marketing, design and process engineering, quality, leadership and management concepts, and organizational structuresProvides numerous case studies of business-to-business and high-tech products and markets that embody managerial challenges in a new product development environment |
| Illustrations: |
illustrations |
| Publication: |
US |
| Imprint: |
J Ross Publishing |
| Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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