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Item Details
| Title:
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INFLUENCE
THE PSYCHOLOGY OF PERSUASION |
| By: |
Professor Robert B. Cialdini |
| Format: |
Paperback |
| List price:
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£16.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
006124189X |
| ISBN 13: |
9780061241895 |
| Publisher: |
HARPERCOLLINS PUBLISHERS INC |
| Pub. date: |
26 December, 2006 |
| Edition: |
Revised ed. |
| Series: |
Collins Business Essentials |
| Pages: |
336 |
| Description: |
Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. |
| Synopsis: |
Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. |
| Publication: |
US |
| Imprint: |
HarperBusiness |
| Returns: |
Returnable |
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