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Item Details
| Title:
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UNRULY MEDIA
YOUTUBE, MUSIC VIDEO, AND THE NEW DIGITAL CINEMA |
| By: |
Carol Vernallis |
| Format: |
Paperback |
| List price:
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£31.49 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0199767009 |
| ISBN 13: |
9780199767007 |
| Publisher: |
OXFORD UNIVERSITY PRESS INC |
| Pub. date: |
1 October, 2013 |
| Pages: |
368 |
| Description: |
Unruly Media is the first book to account for the current audiovisual landscape across media and platform. It includes new theoretical models and close readings of current media as well as the oeuvre of popular and influential directors. |
| Synopsis: |
Unruly Media argues that we're on the crest of a new international, intermedial style in which sonic and visual parameters become heightened and accelerated. This audiovisual turn, driven by digital technologies and socioeconomic changes, calls for new forms of attention. Post-classical cinema, with its multi-plot narratives and flashy style, fragments under the influence of audiovisual numbers and music-video-like sync. Music video, after migrating to the web, becomes more than a way of selling songs. YouTube's brief and low-res clips encompass many forms, and foreground reiteration, graphic values and affective intensity. All three of these media are riven by one another: a trajectory from YouTube through music video to the new digital cinema reveals structural commonalities, especially in the realms of rhythm, texture and form. Music video, YouTube, and postclassical cinema remain undertheorized. This is the first book to account for the current audiovisual landscape across medium and platform-to try to characterize the audiovisual swirl. Unruly Media includes both new theoretical models and readings of numerous current multimedia works.It also includes several chapters devoted to the oeuvre of highly popular directors, their films, commercials and music videos. Unruly Media argues that attending equally to soundtrack and image can show how these media work, and the ways they both mirror and shape our modern experience. |
| Illustrations: |
71 illustrations |
| Publication: |
US |
| Imprint: |
Oxford University Press Inc |
| Returns: |
Returnable |
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