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Item Details
The item which you searched for
has been replaced by a newer edition. To view details of the newer edition
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| Title:
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VISUAL MERCHANDISING
WINDOW AND IN-STORE DISPLAYS FOR RETAIL |
| By: |
Tony Morgan |
| Format: |
Paperback |
| List price:
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£22.50 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1856695395 |
| ISBN 13: |
9781856695398 |
| Publisher: |
LAURENCE KING PUBLISHING |
| Pub. date: |
25 February, 2008 |
| Pages: |
208 |
| Description: |
Suitable for retail students, this book offers a reference guide to the various aspects of visual merchandising. Covering both window dressing and in-store areas, and including a range of stores from fashion emporia to small outlets, it contains practical advice, as well as case studies and hints and tips from established visual merchandisers. |
| Synopsis: |
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising. Covering both window dressing and in-store areas, and including a range of stores from fashion emporia to small outlets, the book contains a wealth of practical advice, as well as case studies and hints and tips from established visual merchandisers. It reveals the secrets of their toolkit, such as the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour.Presented through colour photographs, diagrams of floor layouts and store case studies, and including comprehensive information such as a glossary of terms used in the industry, "Visual Merchandising" is an invaluable handbook for anyone working in and learning about this exciting subject. |
| Illustrations: |
300 illustrations, 250 in colour |
| Publication: |
UK |
| Imprint: |
Laurence King Publishing |
| Returns: |
Returnable |
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