| Title:
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CRAFTING AND EXECUTING SSTRATEGY
THE QUEST FOR COMPETITIVE ADVANTAGE |
| Volume: |
With OLC/ Premium Content Card |
| By: |
Jr. Arthur A Thompson, III A. J. Strickland, John E. Gamble |
| Format: |
Hardback |
| List price:
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£95.99 |
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| ISBN 10: |
0072962216 |
| ISBN 13: |
9780072962215 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 July, 2004 |
| Edition: |
14th Revised edition |
| Pages: |
1056 |
| Description: |
Conveys the central thrust of basic courses in business and competitive Strategy. This text presents research in strategy in a way that students can understand and apply to business cases and problems. It includes a streamlined presentation of the chapters and a chapter on Strategy, Ethics and Social Responsibility. |
| Synopsis: |
Thompson, Strickland and Gambles', "Crafting And Executing Strategy: The Quest for Competitive Advantage, 14e" clearly conveys the central thrust of basic courses in business and competitive Strategy. This text presents the most recent research in strategy in a way that students can understand and apply to business cases and problems. It includes a streamlined presentation of the chapters and an all new chapter on Strategy, Ethics and Social Responsibility. Known for its cases and teaching notes, "Crafting And Executing Strategy, 14e" includes 37 new or updated cases that will spark student interest and generate lively classroom discussions. |
| Publication: |
UK |
| Imprint: |
McGraw-Hill Publishing Co. |
| Returns: |
Non-returnable |