| Title:
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ESSENTIALS OF STRATEGIC MANAGEMENT: THE QUEST FOR COMPETITIVE ADVANTAGE
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| By: |
John E. Gamble, Jr. Arthur A. Thompson, Margaret A. Peteraf |
| Format: |
Paperback |
| List price:
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£133.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0078029287 |
| ISBN 13: |
9780078029288 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 February, 2012 |
| Edition: |
3rd Revised edition |
| Pages: |
560 |
| Description: |
Provides students with an understanding of essential strategic management concepts and analytic tools. This title simplifies the task of demonstrating student learning through course embedded assessment. It includes concepts that are supported by contemporary cases involving headline strategic issues. |
| Synopsis: |
"Essentials of Strategic Management" responds head-on to the growing requests by business faculty for a concisely-written strategic management text that's robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; It simplifies the task of demonstrating student learning through course embedded assessment; The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation. |
| Illustrations: |
colour illustrations, figures |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Returnable |