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Item Details
| Title:
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PRINCIPLES AND PRACTICE OF MARKETING
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| By: |
David Jobber |
| Format: |
Paperback |
| List price:
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£31.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0077094352 |
| ISBN 13: |
9780077094355 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Edition: |
2nd Revised edition |
| Pages: |
860 |
| Description: |
Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition. |
| Illustrations: |
index, glossary |
| Publication: |
UK |
| Imprint: |
McGraw-Hill Publishing Co. |
| Returns: |
Non-returnable |
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