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Item Details
| Title:
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E-BUSINESS STRATEGY: TEXT AND CASES
TEXT AND CASES |
| By: |
Paul Phillips |
| Format: |
Paperback |
| List price:
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£56.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0077098374 |
| ISBN 13: |
9780077098377 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 December, 2002 |
| Edition: |
UK ed. |
| Pages: |
416 |
| Description: |
Contextualises and clarifies e-business issues and discusses and illustrates strategic considerations and their operational application. This book covers various topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation. |
| Synopsis: |
It aims to contextualise and clarify major e-business issues, and discuss and illustrate strategic considerations and their operational application. Covering key topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation, the text provides a solid conceptual foundation that allows students to understand this important and developing field. Up-to-date and current, the book assesses the impact of the dot.com crash and looks to the future of e-business, illustrating the issues and ideas with well-chosen examples, articles and cases featuring a variety of e-commerce operations and organizations. |
| Illustrations: |
illustrations |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Returnable |
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