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Item Details
| Title:
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HOW TO RESEARCH THE MARKET
PICKUP GUIDE TO MARKETING RESEARCH |
| By: |
Education,Department for |
| Format: |
Paperback |
| List price:
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£5.95 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0112708250 |
| ISBN 13: |
9780112708254 |
| Publisher: |
TSO |
| Series: |
PICKUP Guides |
| Pages: |
24 |
| Synopsis: |
PICKUP stands for professional, industrial and commercial updating. It concerns the work that colleges and universities are doing to improve the knowledge and skills of the workforce at all levels and in all sectors. This guide is about how marketing research techniques can help colleges and universities to target their training, education and consultancy services to business and public sector customers. It links in with the PICKUP guides to promotion and costing and pricing to provide an overview of marketing in the context of PICKUP courses. |
| Publication: |
UK |
| Imprint: |
Stationery Office Books |
| Returns: |
Non-returnable |
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