UI IS COMMUNICATION by Everett N. McKay ( 9780123969804 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

UI IS COMMUNICATION
HOW TO DESIGN INTUITIVE, USER CENTERED INTERFACES BY FOCUSING ON EFFECTIVE COMMUNICATION

By:

Everett N. McKay

Format:

Paperback

List price:

£35.99

Our price:

£32.39

Discount:

10% off

You save:

£3.60

ISBN 10:

0123969808

ISBN 13:

9780123969804

Availability:

Usually dispatched within 3-5 days.

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Stock:

Currently 9 available

Publisher:

ELSEVIER SCIENCE & TECHNOLOGY

Pub. date:

11 June, 2013

Pages:

378

Description:

User interface design is a challenging, multi-disciplinary activity that requires an understanding of a wide range of concepts and techniques that are often subjective and even conflicting. This title explains how to design intuitive user interfaces by focusing on effective human communication.

Synopsis:

User interface design is a challenging, multi-disciplinary activity that requires understanding a wide range of concepts and techniques that are often subjective and even conflicting. Imagine how much it would help if there were a single perspective that you could use to simplify these complex issues down to a small set of objective principles. In UI is Communication, Everett McKay explains how to design intuitive user interfaces by focusing on effective human communication. A user interface is ultimately a conversation between users and technology. Well-designed user interfaces use the language of UI to communicate to users efficiently and naturally. They also recognize that there is an emotional human being at the other end of the interaction, so good user interfaces strive to make an emotional connection. Applying what you learn from UI is Communication will remove much of the mystic, subjectiveness, and complexity from user interface design, and help you make better design decisions with confidence. It's the perfect introduction to user interface design.

Publication:

Imprint:

Morgan Kaufmann Publishers In

Returns:

Returnable

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