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Item Details
Title: ADVERTISING
PRINCIPLES AND PRACTICE
By: William Wells
Format: Paperback

List price: £87.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0130477222
ISBN 13: 9780130477224
Publisher: PEARSON EDUCATION LIMITED
Pub. date: 22 November, 2002
Edition: 6 Revised ed of US ed
Pages: 640
Description: This text places an emphasis on producing effective advertising: advertising that is not just memorable, but that sells. It uses examples of award-winning campaigns to show how to measure and recreate the winning formula.
Illustrations: illustrations
Returns: Returnable
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