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Item Details
Title:
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ADVERTISING
PRINCIPLES AND PRACTICE |
By: |
William Wells |
Format: |
Paperback |

List price:
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£87.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0130477222 |
ISBN 13: |
9780130477224 |
Publisher: |
PEARSON EDUCATION LIMITED |
Pub. date: |
22 November, 2002 |
Edition: |
6 Revised ed of US ed |
Pages: |
640 |
Description: |
This text places an emphasis on producing effective advertising: advertising that is not just memorable, but that sells. It uses examples of award-winning campaigns to show how to measure and recreate the winning formula. |
Illustrations: |
illustrations |
Returns: |
Returnable |
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