ADVERTISING & IMC by Sandra E. Moriarty ( 9780132163644 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

ADVERTISING & IMC
PRINCIPLES AND PRACTICE

By:

Format:

Hardback

List price:	£167.99
We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10:

0132163640

ISBN 13:

9780132163644

Publisher:

PEARSON EDUCATION (US)

Pub. date:

7 February, 2011

Edition:

9 Rev ed

Pages:

688

Description:

For introductory courses in Advertising. Moriarty teaches students about effective marketing.

Illustrations:

black & white illustrations, colour illustrations, black & white tables, figures

Returns:

Returnable

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