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Item Details
| Title:
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SERVICES MARKETING
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| By: |
Christopher H. Lovelock, Jochen Wirtz |
| Format: |
Hardback |
| List price:
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£87.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0131875523 |
| ISBN 13: |
9780131875524 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
1 September, 2006 |
| Edition: |
6th Revised edition |
| Pages: |
672 |
| Description: |
For advanced undergraduate and MBA/EMBA courses in Services Marketing. Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive environments in services marketing. |
| Synopsis: |
This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
Prentice-Hall |
| Returns: |
Returnable |
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