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Item Details
| Title:
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SERVICES MARKETING
PEOPLE, TECHNOLOGY, STRATEGY |
| By: |
Christopher H. Lovelock, Jochen Wirtz |
| Format: |
Hardback |
| List price:
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£150.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0134123905 |
| ISBN 13: |
9780134123905 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
12 December, 2014 |
| Edition: |
7th Revised edition |
| Pages: |
648 |
| Synopsis: |
The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today. |
| Publication: |
US |
| Imprint: |
Prentice Hall |
| Returns: |
Returnable |
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