| Title:
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KLEPPNER'S ADVERTISING PROCEDURE
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| By: |
Ronald Lane, Karen King, Tom Russell |
| Format: |
Hardback |
| List price:
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£87.99 |
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| ISBN 10: |
0132308290 |
| ISBN 13: |
9780132308298 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
17 August, 2007 |
| Edition: |
17th Revised edition |
| Pages: |
864 |
| Description: |
Primarily intended for undergraduate students majoring in advertising, marketing, and management Kleppner's Advertising Procedure blends together all relevant contemporary information as it relates to the practice of advertising with accuracy and foresight. |
| Synopsis: |
There are few areas of business and marketing that operate in a more dynamic atmosphere than advertising and promotion. The process of new product and target audience research, branding and product development, executing creative sales approaches, and selecting media and non-traditional marketing communication placement are part of an evolving process that is undergoing dramatic change. The primary reason for publication of this new edition is to reflect this environment. Account people and creative people in the field of marketing communication, branding, integrated communications, and new media advertising. |
| Illustrations: |
col. Illustrations |
| Publication: |
UK |
| Imprint: |
Prentice-Hall |
| Returns: |
Returnable |