 |
|
|
Item Details
| Title:
|
KLEPPNER'S ADVERTISING PROCEDURE
|
| By: |
Ron Lane, Karen King, Tom Reichert |
| Format: |
Hardback |
| List price:
|
£215.49 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
0136110827 |
| ISBN 13: |
9780136110828 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
15 January, 2010 |
| Edition: |
United States ed of 18th revised ed |
| Pages: |
840 |
| Synopsis: |
For undergraduate Advertising courses. An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner's Advertising Procedure introduces students to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides students with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm's marketing/advertising department, an ad agency professional, and media executives. The eighteenth edition reflects how new media has changed advertising. |
| Illustrations: |
col. Illustrations |
| Publication: |
US |
| Imprint: |
Prentice Hall |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
No Cheese, Please!
A fun picture book for children with food allergies - full of friendship and super-cute characters!Little Mo the mouse is having a birthday party.
|
My Brother Is a Superhero
Luke is massively annoyed about this, but when Zack is kidnapped by his arch-nemesis, Luke and his friends have only five days to find him and save the world...
|
|
|
|
|