INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS by Kenneth E. Clow ( 9780132382090 )

Item Details

Title:

INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS

By:

Format:

Paperback

List price:	£48.99
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ISBN 10:

0132382091

ISBN 13:

9780132382090

Publisher:

PEARSON EDUCATION (US)

Pub. date:

27 February, 2008

Edition:

3 International ed

Pages:

544

Description:

For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions. Integrated Advertising, Promotion, and Marketing Communicationsis a pure IMC text by providing a truly integrated approach to teaching IMC.

Returns:

Returnable

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