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Item Details
| Title:
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DO THE RIGHT THING
HOW DEDICATED EMPLOYEES CREATE LOYAL CUSTOMERS AND LARGE PROFITS |
| By: |
James Parker |
| Format: |
Paperback |
| List price:
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£19.49 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0132763575 |
| ISBN 13: |
9780132763578 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
29 November, 2007 |
| Pages: |
288 |
| Description: |
Parker shows why "doing the right thing" is the most powerful rule for business success. Using the example of Southwest Airlines after 9/11--no layoffs, no pay cuts, and no-penalty, no-questions-asked refunds--Parker discusses the essential principles of respect and trust that can make any company strong. |
| Synopsis: |
People matter most. Everyone knows that. But most companies would rather slash costs, cut headcount, replace well-paid employees with lower-paid employees or outsourced workers, and reduce customer service. No wonder so many fail and how others focused on doing the right thing can remain profitable and growth-oriented for decades. James Parker shows why "doing the right thing" isn't just naive "feel-goodism": it's the most powerful rule for business success. Parker's stories won't just convince readers: they'll move them. He tells how, after 9/11, Southwest made three pivotal decisions: no layoffs, no pay cuts, and "no-penalty, no-questions-asked refunds" for any customer wanting them. The result: Southwest's revenue passenger miles for 4Q01 dropped by only 0.5%, and its market cap soon exceeded all its major competitors combined. These pivotal decisions grew naturally from its culture of mutual respect and trust: Parker reveals how that culture developed, offering deeply personal insights into the principles that can make any team, organization or company strong.Discover how great leaders are found at every level, "hire for attitude and train for skills," achieve unparalleled teamwork, and actually make work fun. Powerful and inspirational, Do the Right Thing proves that if one wants to build a great business, people really do matter most. |
| Publication: |
US |
| Imprint: |
Prentice Hall |
| Returns: |
Returnable |
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