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Item Details
Title:
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ESSENCE COMPETITIVE STRATEGY
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By: |
David Faulkner, Cliff Bowman |
Format: |
Paperback |

List price:
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£75.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0132914778 |
ISBN 13: |
9780132914772 |
Publisher: |
PEARSON EDUCATION (US) |
Pub. date: |
1 November, 1994 |
Pages: |
136 |
Description: |
This text on strategy at the individual business unit (or SBU) level asks: Where should we compete? What products should we compete with? It provides a framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix. |
Synopsis: |
Within the field of strategic management, competitive strategy is concerned with the core issues of where and how to compete. This book is concerned with strategy at the individual business unit (or SBU) level. It asks the following questions: Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in these chosen markets? It focuses on these issues and provides a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix. |
Publication: |
US |
Imprint: |
Prentice Hall |
Returns: |
Non-returnable |
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