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Item Details
Title:
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EXPLORING THE HOSPITALITY INDUSTRY
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By: |
John R. Walker, Josielyn T. Walker |
Format: |
Hardback |

List price:
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£72.99 |
We believe that this item is permanently unavailable, and so we cannot source
it.
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ISBN 10: |
0135118859 |
ISBN 13: |
9780135118856 |
Publisher: |
PEARSON EDUCATION (US) |
Pub. date: |
27 December, 2010 |
Edition: |
2nd Revised edition |
Pages: |
384 |
Description: |
This textbook offers broad coverage of the hospitality industry. It focuses not just on restaurants & hotels but on new growth areas such as event management, theme parks, attractions & entertainment. Each chapter features case studies, industry practitioners & corporate profiles that emphasise the real-world issues. |
Synopsis: |
Exploring the Hospitality Industry, 2e offers broad coverage of the hospitality industry in an easy-to-read, conversational style. Written by best-selling author John Walker, this book is less theoretical and more industry-relevant than most-emphasizing the people, companies, and positions that make up the hospitality industry today. Moving beyond just restaurants and hotels, it includes new growth areas such as event management, meeting planning, cruising, theme parks, attractions and entertainment. With a new focus on sustainability, this edition features case studies, practitioners and corporations that engage and involve readers as they explore the trends in this ever-growing field. |
Illustrations: |
Illustrations |
Publication: |
US |
Imprint: |
Prentice Hall |
Returns: |
Returnable |
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