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Item Details
| Title:
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INTERPRETING COMMUNICATION RESEARCH
A CASE STUDY APPROACH |
| By: |
Lawrence R. Frey, Carl H. Botan, Paul G. Friedman |
| Format: |
Paperback |
| List price:
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£166.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0135891108 |
| ISBN 13: |
9780135891100 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
27 March, 1992 |
| Pages: |
338 |
| Description: |
A casebook of research articles with editorial analysis. Appropriate for advanced undergrad and graduate courses in communication research methods, as a supplement. |
| Synopsis: |
Introduces the communication research process to enable readers with little or no background become familiar with the various methods of research. The authors use a case study method to examine a collection of research articles which focus on the various areas of communication - small group, interpersonal, organisational, public, legal, health and mass communication. Fours major methodologies are explained - experimental, survey, textual analysis and ethnography, in each case their strengths and weaknesses are discussed. |
| Illustrations: |
glossary, bibliography, index |
| Publication: |
US |
| Imprint: |
Pearson |
| Returns: |
Returnable |
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