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Item Details
| Title:
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FOUNDATIONS OF CORPORATE SUCCESS
HOW BUSINESS STRATEGIES ADD VALUE |
| By: |
John Kay |
| Format: |
Paperback |
| List price:
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£37.49 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
019828988X |
| ISBN 13: |
9780198289883 |
| Publisher: |
OXFORD UNIVERSITY PRESS |
| Pub. date: |
20 April, 1995 |
| Pages: |
432 |
| Description: |
This book addresses the most basic business challenge - what makes a successful company? How did BMW recover from the edge of bankruptcy to become one of Europe's strongest companies? What lies behind the continuing success of companies like Sainsbury's, Marks and Spencer, and Reuters? Why did Saatchi and Saatchi's global strategy bring the company to its knees? Drawing on his own business experience and on concepts in economics, legal theory, and sociology, John Kay argues that the answer lies in the distinctive capabilities of the organization.Hailed by critics when first published, this was the only business book by a British author chosen by the Financial Times in its Books of the Year List. Lucid, innovative, and authoritative, this book makes a major contribution to our understanding of business strategy. Three good reasons why you should read John Kay * Answers today's vital questions about success and failure in industry *Gives a lucid and innovative analysis of the source of `competitive advantage' * Examines how the business strategies of the world's leading companies affect their financial performance |
| Synopsis: |
How did BMW recover from the edge of bankruptcy to become on of Europe's strongest companies? Why did Saatchi and Saatchi's global strategy bring the company to its knees? Why has Philips's outstanding record in innovation not been translated into success in the market? What can be learnt from the marriage contract about the conduct of commercial negotiations? These are some of the questions addressed as John Kay asks 'What makes a business successful?' Drawing on his own business experience and on concepts in economics, legal theory, and sociology, the author presents a fresh approach to questions of business strategy. He rejects the military analogy which underpins much strategic thinking, in which success depends on size and share, on vision and leadership, on shifting patterns of mergers and alliances. John Kay argues that outstanding businesses derive their strength from a distinctive structure of relationships with employees, customers, and suppliers, and explains why continuity and stability in these relationships is essential for a flexible and co-operative response to change.By integrating organizational and financial perspectives on the performance of the firm, Kay not only gives insights into the creation of effective business strategies, but sheds light on the success - and failure - of national economies. As the single market develops, this book - full of insight and rigour, yet lively in style - is probably the most important European contribution to strategic thinking for many years. It will be vital reading for all who want to understand what distinguishes the successful company. |
| Illustrations: |
halftones, line figures, tables |
| Publication: |
UK |
| Imprint: |
Oxford University Press |
| Returns: |
Non-returnable |
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