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Item Details
| Title:
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THE HARE AND THE TORTOISE
AN INFORMAL GUIDE TO BUSINESS STRATEGY |
| By: |
John Kay |
| Format: |
Paperback |
| List price:
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£8.99 |
| Our price: |
£7.42 |
| Discount: |
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| You save:
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£1.57 |
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| ISBN 10: |
0954809319 |
| ISBN 13: |
9780954809317 |
| Availability: |
Publisher out of stock. This item may be subject to delays or cancellation.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
THE ERASMUS PRESS LTD |
| Pub. date: |
10 May, 2006 |
| Pages: |
178 |
| Synopsis: |
Most business books are bland or dull, or both. This volume is neither. John Kay combines insightful analysis with wit and verve. In this book, we meet heroes as diverse as Sun Tzu, Jacques Derrida, and Jack Welch. We study businesses as diverse as Honda Motors, the grandes marques of Champagne, and Jenners department store in Princes Street, Edinburgh. We learn why size doesn't matter, why brakes are different from signals, how to value businesses, and why the author was wrong to tell students that Boeing's position in the civil aircraft market was unassailable. In less than two hundred pages, John Kay provides a lively introduction to business strategy and a guide to many of the key issues in business today. |
| Illustrations: |
b/w illlus |
| Publication: |
UK |
| Imprint: |
The Erasmus Press Ltd |
| Returns: |
Returnable |
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